For its annual conference and trade show, ThoughtSpot, Good Neighbor Pharmacy wanted to develop a show-stopping experience that transcended the ordinary and utilized cutting edge technology to showcase their future-forward vision.  In collaboration with Hanlon Creative we settled on a Virtual Reality experience that takes the user on a tour through time – starting in the distant past, and ending in the not-so-distant future.  

The first challenge was to faithfully recreate how an early-American pharmacy would look and feel in VR.  We took a deep-dive into the history of the modern pharmacy, and found the perfect location in New Orleans, LA – The New Orleans Pharmacy Museum.  Once the practice of America’s first licensed pharmacist, today the space lives on just as it was – full of antiques and ephemera, a true time-capsule.  We captured the interior of the museum in a series of 360 degree photographs and brought it back to our studio in Philadelphia for stitching and touch ups.  Meanwhile we sourced period-accurate props and costumes and set to work planning a complicated and intricate greenscreen shoot to make the pharmacy come alive.