Cardiac Partners – What We Live For

Pre-production, on-location shoot, editorial, animation / Agency: Havit

Taking care of your health is more important than ever, which is why we jumped at the chance to produce a new set of spots for the most comprehensive cardiac program in South Jersey, Cardiac Partners at Cooper and Inspira.

BLUE was brought on by agency Havit (Washington, DC) to handle pre-production through post for a two-spot (:60 & :30) campaign, for broadcast and web. The goal was to craft an awareness of this new venture in a heartfelt and caring way, which set the tone from the very start. The agency wanted the spots to feel genuine and real, emphasizing the human connection between doctor and patient. To accomplish this we shot real Cooper and Inspira doctors in the environment where they worked, interacting with each other and with actors posing as patients.

“Shooting in the middle of a pandemic obviously comes with its own challenges, but shooting in a hospital was an added challenge. Thankfully we have a great team who worked really hard to ensure the safety of everyone involved.” – Howard McCabe, Owner/Creative Director.

Once production wrapped the work transitioned to our editorial department, where all the wonderful moments were combined into a seamless and poignant story. Adding to the tapestry is the sensitive and visually stunning directorial of Pier Nic D’Amico and fantastic local VO talent Zina Rose – who provided the spots with their backbone and whose work elevated the story to a whole new level.

Creating amazing work for our clients, in all capacities, is what we do – dare I say it’s even what we, as a studio, live for.