As a follow up to the wildly successful VR experience in the prior year’s ThoughSpot conference and trade show, Good Neighbor Pharmacy wanted to up the ante but focus on a more practical use of future-forward technology.  Again partnering with Hanlon Creative we put the plans together for the Augmented Retail experience.  

In the center of the bustling trade show a normal, every-day pharmacy was constructed, complete with a pharmacy counter and shelves full of product.  What made this pharmacy extraordinary, however, was that it also contained an additional dimension of virtual information.  Augmented Reality was infused throughout – enhancing signage, providing in-depth information on special products, and providing directions around the “store” via augmented floor decals.  There was even a virtual pharmacist to greet the visitors upon entrance, and wish them well on exit.  We developed a custom mobile app to power all of the experiences, and support the Augmented Retail initiative, positioned for eventual “real-world” roll-out.