Sticking with the Good Neighbor Pharmacy brand, and borrowing from previous projects with this client, we created a fully-animated environment and created a brand new rigged character as our hero (along with cartoon cat!). The biggest change to this video was using in-phone content borrowed from the real world, which under most circumstances can be a tough thing to integrate into an animation aesthetic.
“We wanted the hero to be interacting with real-world, recognizable platforms, like Google and Facebook, but at the same time wanted to keep everything on-brand for the client. So we ended up doctoring and even recreating all the phone screen content so that it was immediately clear what it was supposed to be, but also so that it fit the style and didn’t break any brand guidelines.” – Howard McCabe, Owner/Creative Director.
The video was rolled out via digital channels, targeted towards pharmacy owners and franchisees.
