Smith Brothers came to us with yet another augmented reality tradeshow opportunity, this time for Magee-Womens Research Institute.  The goal was to infuse the booth with AR content to provide a richer, more detailed dive into many common women’s health issues.  

The star of the show was a centerpiece mannequin outfitted with AR-activated cards mounted around it.  Each card launched an interactive augmented reality experience related to a specific health condition – featuring an array of image galleries, videos, and dynamic information panels.  Booth panels were augmented to reveal video content as well, to complete the immersive booth experience.