Odessa – Elfa

Design, graphics, animation

How do you distill complex information into an easy to understand video? Put an icon on it!

Working with Odessa (Philadelphia, PA), BLUE had the task of visually representing very complex ideas to reach new customers in the asset finance industry. “ The challenge was encapsulating an entire suite of asset finance tools into a 30 second video without making it seem TOO simple.” – Howard McCabe, Owner/Creative Director.

Of course the other challenge was turning it around, from start to finish, within 24 hours.

“We always love a good challenge. The client said we need this tomorrow! We said bring it on!” – Ben Carter, Executive Producer.

Having worked with Odessa in the past we were already familiar with the brand and had already established a good rapport, so we were able to start quickly and be agile in decision making, which was critical. At the end of the day, literally, we had finished the race and delivered on-time and above expectations.

The best client is a happy client, as they say, though we find it doesn’t hurt to pull off what they would otherwise consider impossible in the process.