RICOH – Brand Anthem Campaign

Design, graphics, animation

Ricoh approached us to produce a stunning new entry in their “Brand Anthem” video collection, featuring a relatively new offering – customized 3D printing for healthcare. They needed this video to be eye-catching and informative, and they needed it to fit into the established aesthetic of prior videos which all had very distinctive looks.

We jumped at the chance to flex our award-winning motion GFX skills and were thrilled that they wanted to infuse 3D elements throughout the otherwise 2D piece. This blend of dimensionality opened up a lot of creative freedom in the design process and gave our talented team a whole other arsenal of tools to work with.

We immediately set to work designing style frames, developing storyboards, building 2D and 3D elements, and of course, weaving it all together with a deft eye and decades of experience into a hybrid of dimensions that flow seamlessly from start to finish.

And wouldn’t you know it, our camaraderie and synergy with the Ricoh team throughout this first project parlayed into a strong, ongoing client relationship that resulted in seven more beautiful and engaging motion GFX pieces – all in the span of less than a year!