MSA

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The AR experiences and mobile app leveraged cutting-edge augmented reality technology built on the backbone of a game engine, to afford a dynamic show-stopping result. All of the AR expe- riences were also developed for integration into the client’s existing native iOS and Android app, available to the public, to ensure that the Future of Healthcare AR experience was not limited to .the tradeshow floor.

“The UPMC Future of Healthcare AR experience was wildly sucessful in it’s debut at the 2018 SXSW conference. Visitors and exhibitors alike praised the concept and technology as inventive, engaging, and memorable” – Smith Brothers Agency