![](https://dreamsyndicate.com/wp-content/uploads/2020/03/UPMC_SXSW_Mockup_1.jpg)
UPMC AR
The Future of Healthcare
Client: UPMC
Agency: Smith Brothers
We developed an augmented reality app and a comprehensive set of augmented reality experiences to showcase the investments UPMC is making in the future of healthcare.
Virtual 3D renderings of state-of-the-art hospitals were embedded within a large-scale physical model, and were brought to life through the magic of AR. Booth panels were augmented to reveal video content tied to the future initiatives, and take-home postcards were augmented so that visitors could take the experience home with them.
![](https://dreamsyndicate.com/wp-content/uploads/2020/10/UPMC_SXSW_Mockup_3.jpg)
The AR app was also developed for public release – we integrated AR functionality into the client’s existing native iOS and Android apps so the experience was not limited to the trade show floor.
![](https://dreamsyndicate.com/wp-content/uploads/2020/03/UPMC_SXSW_Mockup_2.jpg)
![](https://dreamsyndicate.com/wp-content/uploads/2020/10/UPMC_SXSW_Mockup_4.jpg)
All that we see or seem Is but a dream within a dream. – Edgar Allan Poe