The Future of Healthcare
Agency: Smith Brothers
We developed an augmented reality app and a comprehensive set of augmented reality experiences to showcase the investments UPMC is making in the future of healthcare.
Virtual 3D renderings of state-of-the-art hospitals were embedded within a large-scale physical model, and were brought to life through the magic of AR. Booth panels were augmented to reveal video content tied to the future initiatives, and take-home postcards were augmented so that visitors could take the experience home with them.
The AR app was also developed for public release – we integrated AR functionality into the client’s existing native iOS and Android apps so the experience was not limited to the trade show floor.